Finally we get a closer look at Rumi Neely’s gorgeous boyfriend, Colin Sokol.  Colin is the photographer behind Rumi’s blog, Fashiontoast.  For those of you living under a rock,  Fashiontoast is the insanely popular fashion blog featuring Rumi’s street style.  She has an uncanny ability to mix and match pieces from different designers and eras, and never looks too done.  I think it’s genius that Ralph Lauren used Rumi and Colin in their Big Pony fragrance collection commercial.  The video was uploaded to Rumi’s blog and reached hundreds of thousands of people in a matter of minutes.  Pretty effective, I would say.