What is Retinol?

Soho, NY

When it comes to skincare, retinol is one of the most frequently Googled words – and for good reason. So what is retinol? Retinol is in the Vitamin A family and it is proven to smooth fine lines plus prevent new ones from showing up, brighten skin, treat acne and fade dark spots. Sounds pretty amazing right?

Olay Retinol24

Now let’s be real here – I’m not someone who jumps on the latest trend bandwagon, especially when it comes to beauty and skincare. I tend to find products I like and stick with them for years and years. When Olay approached me about their gentle, but effective new Retinol24 cream, backed with TONS of positive data, I was intrigued. My mom has been using Olay for 30+ years and looks incredible (she honestly looks at least 15 years younger than she is), so I already trusted the quality. I tested their Retinol24 eye cream, moisturizer and night serum for 4 weeks and here’s what I found…

Results from Retinol

Like the 96% of women who tested these products, I had zero irritation. Retinol has seemed scary to me, in the past because I’ve heard it can be harsh and cause redness, but I honestly experienced none. My favorite product was the night serum because it was fragrance-free, lightweight, compact (which made it great to travel with), and I could use it alone and wake up with brighter, clearer skin. After 4 weeks, I 100% did notice a visible difference in my fine lines – especially around my eyes and forehead.

How To Use Retinol

If you’re using products with retinol in them, you should absolutely be diligent about applying sunscreen because it does make your skin more sensitive to the sun. For the Olay Retinol24 serum, just drop a pea size amount in your palm and apply a thin layer over your clean face. You can use this alone, or wait a few minutes and layer with the moisturizer and eye cream should you choose. It really just depends on how your skin is feeling that day.

All in all, I am SO happy that I finally tried retinol, because it really does wonders for your skin. I am all about aging gracefully and naturally, and retinol 100% helps with that.

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Carly Tumen Photography
Special thanks to Olay for sponsoring this post.

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110 Comments

  • Rach says:

    I was recently told I should add retinol to my skincare routine. That’s good to know about wearing sunscreen!

    http://www.rdsobsessions.com

    November 8, 2019 | Reply
  • Courtney says:

    I love using retinol so will have to give this one a try! Insta handle is @courtneyhoolihan

    November 8, 2019 | Reply
  • Judy says:

    Great info! As I’m aging it’s nice to know what is necessary and not. (IG-judes216)

    November 8, 2019 | Reply
  • Caroline says:

    Thank you for your honest review! I’ve been interested in retinol as well due to my smile lines— I love them, but would like to soften them (if that makes sense?!). I was interested in trying The Ordinary’s retinol serum but I’m thinking about Olay now— especially since I can just pick it up at the store!! Thank you for always producing such great content and continuing to inspire 💕

    Love,
    Caroline
    @carolineeel

    November 8, 2019 | Reply
  • Stephanie Singler says:

    You are beyond beautiful & inspiring!

    @stephsingler

    November 8, 2019 | Reply
  • Betsy Norman says:

    Love this stuff!

    November 8, 2019 | Reply
  • mai says:

    i’ve only tried retinol once before and didn’t notice any difference with the brand i was using. i’ll have to give this one a try!

    @_i_am_mai_

    November 8, 2019 | Reply
  • Sarah Payne says:

    Really need to try these products!! Instagram: @sayypayy

    November 8, 2019 | Reply
  • Anjana Chauhan says:

    Love this post! So informative! :) @anj__chauhan

    November 8, 2019 | Reply
  • Ashle Connelly says:

    THANK YOU!!! Made it a point over the last few years to pay more attention to product and take better care of my skin. Hardly anyone every takes the actual time to fully explain how products are used and what they target, how often to use, etc. Love this!!

    November 8, 2019 | Reply
  • Julia says:

    Thanks for sharing! Did you find the product layered well with others if you did decide to add products on top? Thanks!
    @Juleslew

    November 8, 2019 | Reply
    • kat@withlovefromkat.com replied:

      Yes! I often go to bed with just a serum alone, but if it’s really cold or I feel super dry I add a moisturizer over it!

      November 8, 2019 | Reply
  • Shannon Colkitt says:

    Thanks for sharing! Love the photo of you and Charlie! So sweet!
    Shannon
    _shannon226_

    November 8, 2019 | Reply
  • Becka says:

    Love this post! I’m all about aging gracefully as well and was intrigued when you first posted about this retinol. Thank you for sharing your update! You look stunning (as usual) but also so glowy! Definitely on my list to try! @beckalov3

    November 8, 2019 | Reply
  • Deirdre says:

    I love this info Kat! I have been using retinol products recently & have definitely been able to notice a change in my skin. It’s nice to know that Olay now makes a retinol product!
    PS- obsessed with your hat wall

    November 8, 2019 | Reply
  • Romina says:

    Thank you for this post! I really didn’t know all of this about retinol but it really helps to learn more about it! I need all the help I can get! Lol! My ig is @romina_isabel_9

    November 8, 2019 | Reply
  • Chancie says:

    I use retinol daily and still didn’t really know what it is… oops! Thanks for sharing :) – @xo.chancie

    November 8, 2019 | Reply
  • Thuy Strom says:

    I’d really like to try this but am skeptical at the same time.
    @tw33ty8ird

    November 8, 2019 | Reply
  • Alexandra says:

    I LOVE retinol. I have been using it since my early 20s. It definitely takes time for your skin to get use to it! Advice to any newbies — start SLOW! Also, a tiny dot goes a LONG way! I am getting married in December and have been better about using it more religiously. I really see a huge difference in my skin!

    Love you and your posts 💕 keep on killing it girl.

    Insta handle:
    ay_mamma

    November 8, 2019 | Reply
  • Sarah minter says:

    Can’t wait to try these products out! @sminter3

    November 8, 2019 | Reply
  • Rebecca says:

    @casbeer1

    November 8, 2019 | Reply
  • Cheryl says:

    Thanks for sharing your thoughts on the new Olay Retinol. I’ve valued your thoughts on other products and look forward to trying this one as well. 🤗

    November 8, 2019 | Reply
  • Grace says:

    Retinol has changed my skin! It’s a must for me now, along with vitamin c. I think I’ll try out the okay to keep in my travel bag so it’s always ready when I’m away.
    @gracek2

    November 8, 2019 | Reply
  • Cheryl says:

    Oops forgot to add my IG, @cher_dl

    November 8, 2019 | Reply
  • Colleen says:

    I have been wanting to try retinol! I’ll have to try this! I love all of your content! Instagram @durksbentleh

    November 8, 2019 | Reply
  • Holly Hurley says:

    Love this! Been wanting to incorporate a retinol product in my routine, and I love that this one is not too harsh yet still effective. Always love your skincare tips! @hbhurley

    November 8, 2019 | Reply
  • Nina Thürnagel says:

    Love your skin, it looks so perfect!

    November 8, 2019 | Reply
  • Em @ BloomingMagnoliasBlog.com says:

    I have been a long time fan of Olay too. I haven’t had the chance to try their new Retinol line yet, but I can’t wait! Thanks for your honest review Kat.
    IG: em.bloomingmagnoliasblog

    https://www.bloomingmagnoliasblog.com/

    November 8, 2019 | Reply
  • Molly says:

    Just started incorporating retinol into my routine — can’t wait to see the effects!

    November 8, 2019 | Reply
  • Sarah says:

    I’ve been using retinol for years I love how versatile it is, initially I used it for acne and now for its anti aging properties! Thanks for sharing this post will have to check out this product :)

    IG @spspsarah

    November 8, 2019 | Reply
  • Chelsey says:

    Your skin looks amazing in this post!!

    Ig handle: chelseyob

    November 8, 2019 | Reply
  • Ramiza Haq says:

    Thanks foe sharing this great info! Also loveeee your hat wall 🥰

    November 8, 2019 | Reply
  • Tabitha says:

    I’ve seen this everywhere and have been curious about results. I know you only use the best skincare products, so I’m so happy you like it and now I will have to try it. I use a retinol now and it’s 3 times the cost! A more affordable option that won’t irritate my skin? Yes please!

    November 8, 2019 | Reply
  • Tina says:

    Have been using retinol for a few years and works great!

    @agirlnamedtina

    November 8, 2019 | Reply
  • Alexandra Yin says:

    Thank you for the great breakdown! I’ve always been scared to use retinol as well because I have sensitive skin but maybe I’ll give it a shot!!

    Ig handle @biliyin

    November 8, 2019 | Reply
  • Brittany Green says:

    I have seen that in the store. I am going to have to get some.

    Instagram: brittjade80

    November 8, 2019 | Reply
  • Jessica says:

    Loved reading this post Kat!!thank you for the information you shared so helpful! I’ve been a follower of yours for years and I love! Love! How honest and true you stay with your followers. I truly feel your like a friend to your readers. I always try anything you recommend because I trust you and know you
    only share what you know is really good! Now I have to try out this retinol! I just turned 30 and my skin needs it! Xoxo 💋 @locksofhaven

    November 8, 2019 | Reply
  • Gibson Curzi says:

    Retinol is the holy grail 🙌🏼 and your dog is seriously the cutest! @gibsoncurzi

    November 8, 2019 | Reply
  • Avery O says:

    I always trust your skincare recommendations! Need to try this! @avedog8

    November 8, 2019 | Reply
  • Maddy Rocks says:

    Retinol products have done great things for my acne! I’m so glad you like it too. -@maddy_rocks

    November 8, 2019 | Reply
  • Karen says:

    I definitely want to try this product!

    November 8, 2019 | Reply
  • Kayla says:

    Love this as I feel like retinol can be such a tricky product! I can’t wait to start using again when I’m no longer pregnant!

    November 8, 2019 | Reply
  • Karen says:

    I definitely want to try this product. @lavender09012

    November 8, 2019 | Reply
  • Paula Sanchez says:

    I’ve been using retinol for like 2 months and didn’t even know what it was for Hahahah
    @whoispaulasanchez

    November 8, 2019 | Reply
  • Kelsey says:

    Thank you so much for this! I have been looking into retinol products but they are so intimidating to me- this makes me feel better about giving it a shot.
    Kelsey
    @kelseyparides

    November 8, 2019 | Reply
  • Tibisai says:

    I Just turned 30. I think it’s time to add retinol to my skincare routine. Should I use it before or after applying my vitamin C ?
    @tibisai_alvarez

    November 8, 2019 | Reply
  • Catrina says:

    Great blog!!
    @cllee720

    November 8, 2019 | Reply
  • Nabil says:

    So glad I read this post! I’m 28 and looking for extra products to avoid premature wrinkles. @e.r.r._

    November 8, 2019 | Reply
  • Katrina says:

    Thank you for the overview on retinol. I’ve always wondered what it’s for but kept forgetting to look it up.

    IG: @katriinaelise

    November 8, 2019 | Reply
  • Elsa says:

    Thank you for this post! Have been interested in trying retinol
    @elsavandevyvre

    November 8, 2019 | Reply
  • Tammy Nguyen says:

    Thank you for sharing your experience with Retinol. Been thinking more and more about it. Can’t wait to pick up the olay version of it 🤗

    November 8, 2019 | Reply
  • Stevie McDearman says:

    Retinol has been a game changer for my skin care routine!
    Great information 👏🏻

    @steviestorie

    November 8, 2019 | Reply
  • Tammy says:

    Sorry forgot to post my IG handle: mrs_vanity

    November 8, 2019 | Reply
  • Lisa says:

    Very few people understand all the differences, thank you for the article. Keeping my fingers crossed to win all your lovely products!
    @styled_stock_photography

    November 8, 2019 | Reply
  • Lisa says:

    I haven’t found one I love yet, but I am going to try this one next. My last one was too strong so I mixed it with moisturizer and I’m not feeling it. I wish I could find a makeup bag full of holy grails. So hard to do, but once you fall in love with something, I feel you stop looking for a replacement. @lisacarmelheller (insta)

    November 8, 2019 | Reply
  • Kathleen says:

    💕

    November 8, 2019 | Reply
  • Laure says:

    So interested in Retinol too and have seen the Olay products popping up… will you continue to use retinol products in your routine?

    November 8, 2019 | Reply
  • Victoria says:

    Retinol is amazing. Essential skincare!!! IG: Vholliday

    November 8, 2019 | Reply
  • Chelsie says:

    I’ve been following you for so long and always look forward to reading your posts and Instagram pics!! It truly gives me inspiration for daily living and fashion tips!! Thanks for letting us know your thoughts on this product! I will definitely look into trying this now 😊 Thank you so much Kat!! @theonlychelsieb

    November 8, 2019 | Reply
  • Carolynn Gunn says:

    Also a major fan of retinol! Can’t read enough about skincare ❤️ Instagram @carolynnagunn

    November 8, 2019 | Reply
  • Bich says:

    Your skin is so perfect Kat and you’ve been looking extra glowing!! Thank you for introducing this product. I’ve been recently looking for a gentle retinol product to start my anti-aging skincare routine now that I’m 30 and this seems perfect! I grew up using Olay products too and so happy they now carry this! Also, you always give the best recommendations! 😄 @beehappyandeatmor

    November 8, 2019 | Reply
  • Casey Temple says:

    Been using retinol for over a decade from my acne.. little did I know it also helps with wrinkles etc. Shani Darden (skin guru) swears by it as well! I’m so glad I started early as my skin looks amazing!!!

    November 8, 2019 | Reply
  • Kaley Cook says:

    I wonder if this would help fine “smile lines”? May try this! Instagram: @kaleyashtyn

    November 8, 2019 | Reply
  • Liana says:

    Love all this info! Two top is something I have been looking into! What perfect timing on this post @nimusings

    November 8, 2019 | Reply
  • Taylor says:

    I have never used retinol but would be interesting in trying, what sunscreen did you pair it with? (IG: @taylormansillo)

    November 8, 2019 | Reply
  • Michelle Champalanne says:

    This is perfect! I had scheduled an appointment with my dermatologist to try a retinol but now I might cancel that & try this instead! Excited to see results xx (@miki.petite is my ig :))

    November 8, 2019 | Reply
  • Molly says:

    Hi Kat, I saw I needed to comment on a blog post to be entered into your contest, but I am so glad I did! I have been wanting to learn more about Retinol! Thanks! @molly_perriman

    November 8, 2019 | Reply
  • Vera says:

    I need to try this!!

    If handle @vera_sawicki

    November 8, 2019 | Reply
  • Cads says:

    Just started looking into retinol and have always been nervous! This was so helpful to read! @cadiaw

    November 8, 2019 | Reply
  • Dana P says:

    Love when you share posts like this! I’ve learned so much about mediation and digestion and now retinol! 👏🏻🙌🏻🙌🏻 Also you should know my studio on the UES is loosely decor inspired by your old soho apartment !! Xo @troopbeautyandfrills and @lulabrinx on insta ❤️

    November 8, 2019 | Reply
  • Stephanie says:

    I have been so hesitant to add this to my skincare routine but your post has made me feel more comfortable and excited! Thanks for sharing what works for you.

    @stephhanielovve

    November 8, 2019 | Reply
  • Carrie says:

    REALLY looking forward to trying this retinol! Thanks for the honest post!
    @carrie.gariano

    November 8, 2019 | Reply
  • Kimberley says:

    Thanks for sharing!!! Have been wanting to add Retinol to my skincare routine

    Xx
    @kimberleyjt

    November 8, 2019 | Reply
  • Mira says:

    What age do you start using retinol?

    November 8, 2019 | Reply
  • Debbie says:

    Love..thanks for sharing !!

    November 8, 2019 | Reply
  • Lina says:

    Can’t wait to try my first retinol skincare product!

    @linamin_87

    November 8, 2019 | Reply
  • Gabby says:

    I’m so excited to try this one out!!

    November 8, 2019 | Reply
  • Chelsea says:

    I’ve been wanting to start using retinol in my routine. Do you use in morning and evening?

    @chelsrbrown

    November 8, 2019 | Reply
  • Anabela Barbosa says:

    I incorporated retinol into my skincare routine 4 years ago and it’s been a game changer! Skinceuticals has been my go-to but i need to give this one a try. Thank you for always having the best content! Love reading all of your tips. xo, @belafbarbosa

    November 8, 2019 | Reply
  • Christy says:

    I use differin as my retinoid every other night. Affordable and effective 👌 @ccinlv

    November 8, 2019 | Reply
  • Valerie m says:

    I love retinol! It’s actually done wonders for my skin- such a great blog! Ig: valerie_mascaren

    November 8, 2019 | Reply
  • Amy says:

    Totally need to incorporate retinol into my skincare!
    @amiee318

    November 8, 2019 | Reply
  • Caitlin says:

    This is the post for me! Thank you so much for sharing — I have been wanting to try something that would smooth fine lines, brighten skin, treat acne, etc. and have been a bit all over with what to get. Retinol it is! Also, thank you for being so sweet to everyone! @caitanne

    November 8, 2019 | Reply
  • Catherine says:

    Thank you! Keep hearing this is a thing I should know about… @catmcee

    November 8, 2019 | Reply
  • Catherine says:

    Thank you!! Keep hearing this is a thing I should know about…
    @catmcee

    November 8, 2019 | Reply
  • Emily says:

    Just turned 30 this year, and now more than ever, anti-aging is on my mind! Thanks for the info.

    November 8, 2019 | Reply
  • Desiree says:

    I have just recently begun researching retinol products in the last couple of months as I would like to start incorporating them into my skincare routine. This is great information, thank you Kat!! ❤️

    November 8, 2019 | Reply
  • Desirée says:

    I have just recently begun researching retinol products in the last couple of months as I would like to start incorporating them into my skincare routine. This is great information, thank you Kat!! ❤️
    @Desiree_amaya_

    November 8, 2019 | Reply
  • Uzma Qazi says:

    Its really hard for me to try a new product without researching all the info, ive always been under the impression that good products have to be very expensive but thats not really the case, sometimes great products come at a reasonable price, thanks for such a detailed blog. Can’t wait to try this!! (Ig: @uzmaqmirza)

    November 8, 2019 | Reply
  • Margaux says:

    Definitely good info to know! Will be adding to my skin routine!

    @mstreepxo

    November 8, 2019 | Reply
  • seaandsweat says:

    My skin doesn’t tolerate retinol very well. It dries out and starts to peel after 1-2 treatments. Any suggestions?? I moisturize like CRAZY

    @seaandsweat

    November 8, 2019 | Reply
  • Anna Lobunets says:

    Simple yet beautiful!😍

    November 8, 2019 | Reply
  • Tara says:

    Thanks for this post. I splurged on retinol product (currently using Shani Darden’s reSurface & would like to try Olay for a more affordable option!

    November 8, 2019 | Reply
  • Denise says:

    I’ve been looking for a new retinol, now I’m curious to try this one. I’d love for you to check back in and share how you like it after a couple months!
    @dchapman19

    November 8, 2019 | Reply
  • Sabrina says:

    I’m going to have to try this oil! I’ve been looking for one for a while now! @sabrinailliano

    November 8, 2019 | Reply
  • Tara says:

    Oops forgot to leave my IG handle

    @arden_court_vintage

    Thanks Kat!!

    November 8, 2019 | Reply
  • Breana says:

    Hi Kat! I’m going to have to pick this up next time I’m at Target
    @BreMurph

    November 8, 2019 | Reply
  • Melissa Wang says:

    Love all the information you shared! I really look forward to trying some of them. This mama of two is Desperate to get something to help my skin 😅

    November 8, 2019 | Reply
  • Melissa Wang says:

    Ops forgot to add my IG@melcwang!

    November 8, 2019 | Reply
  • Ashley says:

    What a great read on retinols! Thanks for sharing!

    November 8, 2019 | Reply
  • Lana.morales0805@gmail.com says:

    You always provide such great content! Absolutely love everything you post!

    Lana_joy0805

    November 8, 2019 | Reply
  • Averie stapp says:

    Love this post!

    @averiestapp

    November 8, 2019 | Reply
  • Danielle says:

    Amazing post. So helpful!!

    @daniellepetrillo

    November 8, 2019 | Reply
  • Leyla says:

    @leylalovesit I asked this question to myself many times 😀thanks for the detailed post

    November 8, 2019 | Reply
  • Jennie Melnik says:

    Your skin is glowing (as always). I definitely need to better incorporate retinol into my nighttime routine! – Jennie (@jenniemelnik)

    November 8, 2019 | Reply
  • Julia says:

    I’ve been wanting to try retinol products for a while, but honestly wasn’t quite sure of where to start and this definitely answers a lot of the questions I’ve been having! Thanks again for some insight.
    Juliajac18-IG

    November 8, 2019 | Reply
  • Kathleen Wong says:

    Your skin looks so good! Going to have to try this next!

    -Kat
    (katttastic_)

    November 8, 2019 | Reply
  • Kristin Barrowclough says:

    I really want to try retinol, but have been too scared of the irritation! Glad to hear you had none, I might have to try this…
    @kristinmiya

    November 9, 2019 | Reply
  • Candice says:

    I absolutely love using the Elizabeth Arden retinol capsules. They have been so great for my skin.

    Candice

    natalyaamour.com

    November 9, 2019 | Reply
  • Lisa Autumn says:

    I think I can’t live without Retinol Products anymore!

    x Lisa | lisaautumn.com

    November 10, 2019 | Reply